#writing

Apr 22, 20173 min read

A Marketer's Guide to a Crackin' Copywriting Brief

Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...

Mar 7, 20172 min read

How to Avoid This Deadly Copywriting Mistake

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...

Feb 27, 20172 min read

Interview Tips for Classy Business Content - Part Two

Find out how to conduct a killer interview that will give you great content for your company's marketing communications.

Feb 14, 20172 min read

Interview Tips for Classy Business Content - Part One

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...