Exploring my recent diversity projects
The first quarter of 2024 brought with it some great projects. Here's a summary of most of my work.
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Elma Glasgow
May 19, 20223 min read
How to Communicate Your Unique Selling Point (USP)
Here are a couple of ways to help you write your USP in a way that isn't ‘salesy’ and, therefore, can be used in press releases.
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Elma Glasgow
Jan 26, 20223 min read
What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
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Elma Glasgow
Oct 19, 20214 min read
10 Steps to Get PR Ready
Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
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Elma Glasgow
Dec 31, 20202 min read
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
Aug 29, 20203 min read
What's a PR stunt? Hint: it's nothing to do with Tom Cruise.
PR stunts explained, and examples to inspire for small businesses with small budgets!
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Elma Glasgow
Jun 3, 20201 min read
#blackouttuesday pushed me to create a business manifesto
On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
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Elma Glasgow
Apr 29, 20202 min read
Part 2: Why chronic illness sufferers are the inspiration for our post-pandemic world
Chronically ill people possess insight that healthy people relying on data and management strategies will never have (lucky them).
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Elma Glasgow
Apr 29, 20203 min read
Part 1: Why chronic illness sufferers are the inspiration for our post-pandemic world
The stress beat me; it messed up my nervous system and disrupted my brain function. When that happens, your body leaps into survival mode.
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Elma Glasgow
Apr 6, 20172 min read
The Stone Carver Who's Sculpting Her Own Web Content
Despite being a small enterprise, Cambridge-based stone carver, Lucy Churchill, creates her own web content to attract business and...
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Elma Glasgow
Feb 14, 20172 min read
Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
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Elma Glasgow
Jan 20, 20175 min read
How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
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Elma Glasgow
Sep 14, 20163 min read
A Beginner's Guide to Press Releases
Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
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