Ethical Business PR: When to Pitch Your Press Release to the Media
I'll walk through some story ideas in this post, share when to pitch, and provide tips for following up with journalists.
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Elma Glasgow
Jan 26, 20223 min read
What’s a Unique Selling Point? 4 Great USP Examples to Inspire You
Being able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
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Elma Glasgow
Nov 18, 20214 min read
Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
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Elma Glasgow
Oct 25, 20212 min read
Happy clients: Kinneir Dufort case study
The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
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Elma Glasgow
Oct 19, 20214 min read
10 Steps to Get PR Ready
Jumping into PR without preparing yourself beforehand is like running to the market without your wallet. Or your grocery list.
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Elma Glasgow
Sep 22, 20215 min read
The five tools you need for DIY PR
Make PR possible without a big fancy agency, using a whole range of public relations resources and tools. Here's how to get started
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Elma Glasgow
Dec 31, 20202 min read
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
Dec 11, 20203 min read
Is your small business PR-ready? Read this to find out.
You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!
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Elma Glasgow
May 28, 20206 min read
New virtual global music and arts programme launches to help people hit hard by isolation
Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
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Elma Glasgow
May 1, 20203 min read
PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
Medicine offers free, online, live summer sessions.
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Elma Glasgow
Mar 30, 20202 min read
What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
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