Why brand transparency matters in PR
In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
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Elma Glasgow
Nov 18, 20214 min read
Writing an Effective Media Pitch (+ 5 Mistakes to Avoid)
Learn how to carefully craft pitches to specific journalists with an interest in your story’s topic to land media coverage.
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Elma Glasgow
Oct 25, 20212 min read
Happy clients: Kinneir Dufort case study
The brief Kinneir Dufort (KD), a world-leading product design consultancy, were keen to raise their profile throughout the design...
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Elma Glasgow
Dec 31, 20202 min read
Join my FREE live webinar for PR for small businesses
My new webinar for small business PR is taking place on Tuesday 9 February, 6pm-7pm GMT. I will take you through the steps of writing a...
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Elma Glasgow
Jun 3, 20201 min read
#blackouttuesday pushed me to create a business manifesto
On Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
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Elma Glasgow
May 28, 20206 min read
New virtual global music and arts programme launches to help people hit hard by isolation
Press release For immediate release New Virtual Global Music and Arts Programme, #betweenspaces, Launches to Help People Hardest Hit by...
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Elma Glasgow
May 1, 20203 min read
PRESS RELEASE: MEDICINE FESTIVAL OFFERS FREE, LIVE, ONLINE SESSIONS: MUSIC, CLASSES, TALKS & FILM
Medicine offers free, online, live summer sessions.
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Elma Glasgow
Mar 30, 20202 min read
What daytime TV is looking for during the pandemic - positive stories are welcome.
TV is still welcoming positive stories, especially those of generosity and volunteering. Travel and Arts and culture content is also needed.
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Elma Glasgow
Feb 27, 20172 min read
Interview Tips for Classy Business Content - Part Two
Find out how to conduct a killer interview that will give you great content for your company's marketing communications.
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Elma Glasgow
Feb 14, 20172 min read
Interview Tips for Classy Business Content - Part One
Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...
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Elma Glasgow
Jan 20, 20175 min read
How Charity Water’s Content is Rewriting NGO Communications
Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...
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Elma Glasgow
Sep 14, 20163 min read
A Beginner's Guide to Press Releases
Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...
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