Elma GlasgowApr 21, 20223 min readYour Target Audience: The Key to Effective Public Relations This post will cover how to define your ideal customer, create a customer avatar and why ethical businesses are in a unique position.
Elma GlasgowFeb 24, 20224 min readWhy brand transparency matters in PR In this post, I’ll walk through three transparency lessons from a journalist and five ways to provide evidence to support your claims.
Elma GlasgowJan 26, 20223 min readWhat’s a Unique Selling Point? 4 Great USP Examples to Inspire YouBeing able to communicate your unique selling point (USP) goes a long way in building lasting relationships with the press and customers.
Elma GlasgowJun 3, 20201 min read#blackouttuesday pushed me to create a business manifestoOn Tuesday 2 June,#blackouttuesday, I created my business manifesto. It was unplanned but I also think I'd been waiting for the right...
Elma GlasgowApr 22, 20173 min readA Marketer's Guide to a Crackin' Copywriting BriefStumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...
Elma GlasgowMar 7, 20172 min readHow to Avoid This Deadly Copywriting MistakeIs your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...