Copywriting

Dec 11, 20203 min read

Is your small business PR-ready? Read this to find out.

You might be thinking that media coverage is the answer, but before you jump in, are you ready? Read this for more info!

Apr 22, 20173 min read

A Marketer's Guide to a Crackin' Copywriting Brief

Stumbling across the above Benjamin Franklin quote gave me a great excuse to write about an important, yet frequently overlooked, issue...

Mar 7, 20172 min read

How to Avoid This Deadly Copywriting Mistake

Is your marketing copy failing to convert visitors or readers into sales? You're frustrated, unsure of what's causing the issue? It could...

Feb 27, 20172 min read

Interview Tips for Classy Business Content - Part Two

Find out how to conduct a killer interview that will give you great content for your company's marketing communications.

Feb 14, 20172 min read

Interview Tips for Classy Business Content - Part One

Don't disregard interviews as too time consuming for your marketing plan. They're worth your effort; they're a fantastic method of...

Jan 20, 20175 min read

How Charity Water’s Content is Rewriting NGO Communications

Manhattan-based NGO, Charity: Water, launched in 2006 fully focused on using digital channels to reach out to donors. Breaking away from...

Sep 14, 20163 min read

A Beginner's Guide to Press Releases

Are you looking to get some publicity for your small business or start-up? Thinking about contacting a journalist or two to get a nice...